According to RetailNext, an in-store analytics provider, traffic to physical stores was flat, and sales were down 1.5 percent over the long weekend.
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Cyber Monday is usually penciled in on calendars for the Monday right after Thanksgiving and Black Friday weekend.
Some of the hot items according to Adobe included the Star Wars R2D2 Interactive Robotic Droid, the PlayStation 4 bundled with the Disney Star Wars game, and the Xbox One bundled with the Fallout 4 game. Firstly, shopping fatigue sets in after Black Friday, as many consumers have already picked up all the bargains they need ahead of Christmas.
Evans bought online, then came to the Dickson City store to get her Cyber Monday electronics purchase.
“Black Friday will always be around”, said Talbott. But the rise of smartphones and speedier home Internet service has led consumers to snag online deals throughout the holiday weekend.
But that means large retailers will have to adjust. They are estimated to top $3-billion dollars. “I think it is important that we keep the local economy going and that we shop locally as much as we can, but it is also faster and easier to do it online”, said JoAnn Jacobs, of Santa Barbara.
More people opted to shop online than in stores.
Online shopping is growing in popularity.
“It is clear that the age-old holiday tradition of heading out to stores with family and friends is now equally matched in the new tradition of looking online for holiday savings opportunities”, said NRF President Matthew Shay.
On the corporate side of things, Best Buy had a huge Cyber Monday sale as well.
Holiday shopping deals won’t end today, Kerravala said.
Adobe said online sales between the Thanksgiving holiday Thursday and Sunday morning totaled $8.03 billion, a 17 percent increase from previous year.
Target’s online portal saw a temporary outage during the initial frenzy. “All of the major “brick and mortar” retailers traditional retailers like Macy’s, Kohl’s and Wal-Mart all have websites that are their most important single location…so it’s sort of an evolution that’s occurred”.
The App, Red Laser helps you compare prices between thousands of online and offline retailers.
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Interestingly, Adobe reports that the problem of out-of-stock items hit record levels during Cyber Monday 2015.
