Now that shoppers are online all the time anyway, the 10-year-old shopping holiday known as Cyber Monday has lost some of its lustre.
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Adobe’s report is based on the analysis of aggregated and anonymous data of more than 125 million visits to 4,500 retail websites on Cyber Monday and uses its predictive model to forecast the remaining hours of the day.
“I like actually going to the store”.
Your email inbox was probably full with all the Cyber Monday deals, but you have probably been inundated with ads since the week before Thanksgiving. Each of those thousands of products still remains mystery until now.
Digital firm Adobe tracked the number of online sales on Monday and they expect that 2015’s Cyber Monday totals will be up 12% from past year.
Many retailers are continuing to offer online deals all week, hoping to capture consumer dollars well after the frenzy of Black Friday and Cyber Monday. Walmart has noticed a sudden spike in online traffic in the past years on the Sunday after the Turkey Day.
Cyber Monday, the scrawny digital cousin of Black Friday, had a growth spurt this year; the online retail-shopping event broke $3 billion in sales, according to analysts at the Adobe Digital Index.
Email marketing was the primary driver of online sales, accounting for 22.1 percent of transactions, according to Custora E-Commerce Pulse, which tracks more than 200 U.S. Internet retailers.
“It also turns out a lot of retailers have been getting some backlash from being open on Thanksgiving Day itself a year ago, so a lot of them have chosen to keep their stores closed and be present on the web”, Permer said.
“Black Friday will always be around”, said Talbott.
The NRF’s Thanksgiving results revealed that 103 million customers shopped online through the weekend.
But this year, he started online shopping on Black Friday, buying five pairs of Sorel and Uggs shoes for gifts and eight Chromecasts that were two for $50 instead of $35 off. As of midmorning on Monday he was not impressed by deals he was seeing.
One shopper said she still prefers to shop at stores. “All of the major “brick and mortar” retailers traditional retailers like Macy’s, Kohl’s and Wal-Mart all have websites that are their most important single location…so it’s sort of an evolution that’s occurred”.
However, Cyber Monday seems to be stretching into weeks worth of bargains.
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On social media, Ebay was the most mentioned retailer since Thanksgiving, with Amazon a close second.
