In fact, the big online shopping day known as Cyber Monday is expected to rack up $3 billion in sales, making it the largest day ever for online sales. Not only did the sales day beat expectations, but it also set a record for the single biggest day of online sales.
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“Out of stock is at an all time high this Cyber Monday – 15 out of 100 product views are returning out of stock messages”, Adobe said. “We’ll see a less dramatic spike on Cyber Monday”.
Adobe said online sales between the Thanksgiving holiday Thursday and Sunday morning totalled US$8.03 billion, a 17 per cent increase from past year.
The question is: Will this be the a year ago that happens?
Experian-IMRG predicts consumers will spend another £733 million on Manic Monday, up 10% on last year, followed by £728 million on Christmas Day, £856 million on Boxing Day and £638 million on New Year’s Day. Online, shoppers spent $2.752 billion over the course of the two days, up roughly ten percent from past year, according to data from comScore.
More than 103 million people shopped online over the four-day weekend, which started Thursday on Thanksgiving, according to an annual survey commissioned by the National Retail Federation.
On an average, smartphone shoppers spent $102.02 per order, well below the $128 spent by desktop users. The first 18 days in December are all expected to be USD1 billion sales days.
Savvy shopper sites, such as RetailMeNot, was the most common place people found discounts (32 percent), followed by search ads (26.6 percent) and direct sales (21.3 percent).
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The Cyber Monday is one of the biggest online sales event of the holiday shopping season and giant retailers are gearing up and doing everything they possibly can to ensure that their plans will run smooth so that their 2015’s Cyber Monday break the revenue they earned up in the most recent year. A typical mixture of strong winds and heavy rain across Britain and memories of last year’s scuffles were likely to have encouraged more Britons to shop online this year. Despite social buzz, social media only drove 1.5% of sales. But, as growing crowds show up to online stores during the long holiday weekend, out-of-stock rates tend to surge come Cyber Monday and numerous most affordable items are already gone, Gaffney said. IBM said mobile shopping reached “record highs for both traffic and sales”.
