Shelton said one of the biggest consumer influencers this year are mobile exclusives.
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Average spending per person over the weekend totaled $299.60 with an average of $229.56 specifically going towards gifts, or 76.6 percent of total purchases.
“The success of the holiday season doesn’t hinge on the performance of a single day”, said Bill Martin, ShopperTrak’s founder. About half of Americans shopped on Black Friday this year, similar to last year, the International Council of Shopping Centers said Tuesday.
Online sales continued a double-digit climb on Cyber Monday, accounting for $3.07 billion in purchases on what’s typically the busiest Internet shopping day.
He said: “Consumers now see online shopping as a leisure activity, with pre-Christmas discount retail events such as Black Friday driven by this”.
That’s a much larger increase than the 3.5 percent gain Christopher forecasts for total holiday retail sales, including both online and in traditional retail stores.
The online retailer’s United Kingdom arm sold more than 7.4m items while other retailers had problems with web sales due to huge demand. Store retailers saw fewer customer visits on Thanksgiving and Black Friday, compared with a year ago, according to Kevin…
Americans who shopped online this past Thanksgiving holiday week pointed to several reasons for doing so, according to a poll from the Consumer Technology Association (CTA). Strictly online players like Amazon and eBay also performed well.
Of those who shopped in a store over the long weekend, 73 percent said they went on Black Friday, 34 percent said they shopped Thanksgiving Day, and 46 percent on Saturday.
Mobile shopping is growing and accounted for 34% of sales on Thursday and Friday, but tablet sales are declining.
The breakdown between brick-and-mortar and e-commerce sites was 102 million and 103 million, respectively, states the NRF, with average spend per consumer hitting just a bit under $300.
At one point, the post-Thanksgiving shopping frenzy gave way to Cyber Monday – effectively a migration of the Black Friday concept online – a day the NRF expected 121 million shoppers for this year.
The only retail destinations to report positive growth were retail parks, which recorded a 4.9% year-on-year increase for the weekend as a whole.
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At British stores, Black Friday shopper numbers fell 4 percent year-on-year, according to retail researcher Footfall.
