The report Tuesday by analytics firm ShopperTrak that sales in stores fell by 10.4 percent over the four-day Black Friday weekend confirmed a shift taking place in how Americans shop, with brick and mortar purchases declining while online sales are growing. The tremendous volume of data puts Adobe in the unique position to deliver highly accurate, census-based online sales totals, pricing and product availability trends as well as other retail data. During the biggest online shopping day of the year, it is not a surprising thing to know about online shopper rush leading traffic jamming. Saying their site outages cause an inconsistent shopping experience for their customers, a spokeswoman for the company said the store made their Black Friday offers available until they kicked off the Cyber Monday deals on Sunday at noon.
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Adobe also added the sales holiday seemed to show more “positive social sentiment” than Black Friday on social media. Between Black Friday and Cyber Monday, Amazon, and Walmart.com all focused promotions on the top categories of clothing, shoes and jewelry, electronics, home & kitchen, sports, fitness & outdoors, and toys & games. Black Friday has become a staple of the Thanksgiving holiday season, serving as the day where the overwhelming majority of gifts to be unwrapped on Christmas day are purchased.
Experian-IMRG predicted £943m would be spent online during Cyber Monday yesterday, 31% higher than the £720m spent a year ago.
As many as one in ten of the 40 million items ordered on Black Friday and Cyber Monday could arrive late, according to estimates by supply chain experts LCP Consulting.
Site blackouts and moderate checkouts amid the five-day shopping spree that began on Thanksgiving were accounted for at extravagance retailer Neiman Marcus, Wal-Mart Stores Inc, L Brands Inc’s Victoria Secret and Foot Locker Inc. Additionally, retailers grew their sales by 24.1 percent year over year on Amazon, 24.3 percent year over year on Google Shopping and 2.6 percent year over year on eBay. He still expects holiday season sales to increase 2.5% from previous year.
“A lot of people wait to see if deals are better on Cyber Monday”, said Forrester Research analyst Sucharita Mulpuru.
The name “Cyber Monday” was coined in 2005 by the National Retail Federation’s online arm, called Shop.org, to encourage people to shop online. Mobile spending, or sales via smartphones and tablets, jumped 53 percent to $838 million, making up 27 percent of total online spending.
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Verizon Retail Index data indicates that the concept of “Cyber Week” is very much a reality, with consumers spreading their digital shopping more evenly through the five-day period. Cyber Monday sales growth far outstripped that of traditional high street shopping on Black Friday, which saw sales fall by more than a billion to $10.4 billion.
