Cyber Monday 2015 reached $3 billion in sales, which is a remarkable 12 percent improvement from a year ago, but there is a growing concern about the long-term performance of the popular event.
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The pre-Christmas discounting weekend is ongoing and United Kingdom retailers are hoping that online Cyber Monday sales will be much better in the United Kingdom than Black Friday as people preferred online shopping last Friday.
eBay said Cyber Monday sales were “brisk”, and noted that on Thanksgiving Day, mobile “gross merchandise bought” increased 25% year-over-year.
Slice told TechCrunch that Amazon dominated online Black Friday sales as its platform accounted for 35.7 percent of all e-commerce spending on November 27. Be that as it may, as the dust settles on the huge shopping occasion, it’s unmistakable Walmart and Target confront an enormous test in getting Amazon.com AMZN 2.15%: the online-just retailer is obviously top of psyche with purchasers and pundits. For the protection of AP and its licensors, content may not be copied, altered orredistributed in any form. Many coupons will even beat Cyber Monday when it comes to savings, so if you’re a procrastinator, this can be a big day for deals.
More people are shopping via mobile devices.
Adobe’s report is based on the analysis of aggregated and anonymous data of more than 125 million visits to 4,500 retail websites on Cyber Monday and uses a predictive model to forecast the remaining hours of the day. Both reports showed an increase in spending from previous year and highlighted the continuing trend of consumers shopping more frequently through their phones and tablets.
Prime subscribers know that for most products they’ll receive free expedited shipping.
On all five of the shopping days, Amazon outperformed the benchmark with a 21.1% increase on Cyber Monday, which was an acceleration from Black Friday. The company, which is very tight with device-specific sales data, issued a press release after Cyber Monday crowing about sales of its devices. This slim disparity indicated that the retailers, in general, were not aggressively discounting against each other, according to Boomerang.
That’s why, for the first time, Amazon pushed exclusive deals via its mobile shopping app over the holiday season, providing more than 150 “handpicked, lightning” sales, such as a $149 50-inch HDTV, to customers who had downloaded the app.
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The final tallies are in, and it appears brick-and-mortar took a shellacking over the Black Friday weekend, as more and more consumers migrated to the web. There were plenty of deals to be had this Cyber Monday, so how did consumers respond?
