Workers gather Monday, Nov. 30, 2015, in a section packed high with merchandise at Amazon.com’s fulfillment center in DuPont, Wash.
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Adobe tracked 80 percent of all online transactions from the top 100 US retailers and said sales are on track to meet its expectation of a record $3 billion by the end of the day. “Cyber Monday” has lost some of its luster, however, with retailers offering online deals since the beginning of November. Yet “Cyber Monday” has become engrained in the minds of enough shoppers and it endures as the top online spending day of the year. Mobile spending, or sales via smartphones and tablets, jumped 53 percent to $838 million, making up 27 percent of total online spending. Between Black Friday and Cyber Monday, Amazon, and Walmart.com all focused promotions on the top categories of clothing, shoes and jewelry, electronics, home & kitchen, sports, fitness & outdoors, and toys & games.
Amazon dominated Black Friday sales, according to analytics firm Slice Intelligence.
Continuing on with their latest press release, Adobe’s findings are based on the analysis of aggregated and anonymous data of more than 400 million visits to 4,500 retail websites on Cyber Monday. Shoppers in Canada were second for placing orders with US retailers on Black Friday in 2015.
Online sales grew 14.3 percent overall (all figures year over year). The National Retail Federation (NRF) reported Monday that more people said they shopped online (103 million) than in stores (102 million) during the five-day shopping weekend. But it looks like not only did online steal the shopping-show over the weekend, it also stole family dinners.
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For example, Target had to deny site access to different groups of consumers for periods of time on Cyber Monday to avoid a total crash. In addition, there was a 36% increase in orders placed by online shoppers in the Republic of South Korea this year with USA retailers on Saturday, November 28 compared to the same day last year. Year-over-year, average daily traffic for e-commerce remained relatively consistent, with mobile commerce activity slightly lower during the same time period. The average shopper spent $135.25, up 4 percent from a year ago. MasterCard Advisors tracks spending across all payments including credit and debit cards and cash. – AFP picStar Wars toys were among the items most frequently out of stock, Adobe said.
