The following summary includes highlights from aggregate data on global online shopping purchases with more than 130 USA retailers during November 19-30, 2015.
Advertisement
According to Adobe Digital Market Index, which provides Digital Marketing and Media Services to merchants, consumers spent around $8 billion between Thanksgiving and Cyber Monday, an increase of 15% compared to 2014.
Shoppers spent more than $3 billion online this “Cyber Monday”, making it the biggest online shopping day ever.
A clearer picture of results will come Wednesday when research firm comScore releases sales figures. Starting 10 a.m. ET on Monday, deals enrolled at $490 million.
The two reports stressed the foothold that mobile platforms, such as smartphones and tablets, have had in recent years during the online shopping day.
IBM’s Watson Trend report said mobile traffic accounted for 47.9 percent of all online traffic, compared with 41.2 percent previous year.
Adobe tracked 80 percent of all online transactions from the top 100 United States retailers and said sales are on track to meet its expectation of a record $3 billion by the end of Monday.
Rightly so, as many shoppers dedicated to Black Friday shopping sales, still admittedly hate the long lines in the store, traveling, and dealing with all the holiday shopping traffic.
It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.
It’s the sixth year in a row that the Monday after Thanksgiving has been top online sales day on record.
The sales continued over the weekend and through “Cyber Monday”, with eBay showcasing a 12% increase in mobile spending during Cyber Weekend.
Advertisement
Digital advertising vendor HookLogic’s data confirms that the waning hours of Cyber Monday proved to be the day’s most lucrative. But the value of merchandise was higher for purchases made on desktops, with the average order hitting $128, followed by tablets at $124.14 and smartphone buys averaging $102.02 per order, according to IBM. As many as a third of the shoppers buying items on Black Friday were actually doing so from a laptop, tablet, or mobile phone. The best-selling electronics on Cyber Monday included Samsung 4K TVs, Microsoft Corporation (NASDAQ:MSFT) Xbox, Apple iPad Mini, Apple iPad Air 2, and Sony Corp (ADR)(NYSE:SNE) PS4.
