Physical stores are far from dead, but as online sales take a bigger percentage of retailers’ overall sales, analysts expect fewer stores-and those will operate differently from how they have in the past, especially during the holidays. The average order value was $162, a nine percent increase year-over-year. For Walmart, the average discount was 3.6% or less.
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Consumers who browse for deals on their mobile devices don’t necessarily purchase them from a smartphone or tablet. “The ease of online shopping through mobile devices now lets millions of people research what they want as well as make timely purchases any day of the weekend – a win-win for both retailers and shoppers”.
November 2015 data from comScore comScore revealed that Thanksgiving Day ecommerce sales saw a 9% increase to $1.10 billion in 2015. There were $905 million in mobile sales, representing 33.2 percent of all sales compared with 27 percent in 2014. However, improved technology has revolutionized the security and reliability of online transactions.
Shoppers spent more than $3 billion online this “Cyber Monday”, making it the biggest online shopping day ever.
Michaels – The store in the Bridgewater Promenade will be open from 4 p.m.to 2 a.m. Thanksgiving Day, and then from 7 a.m.to 10 p.m. on Black Friday.
The Street’s Brian Sozzi posted telling pictures from Sears on social media. “We’ll see a less dramatic spike on Cyber Monday”. Of these, 76 percent originated from Apple devices. All of this translates into people spending more money for a more satisfying experience; that’s why the holiday shopping binge is “projected to bring in between billion – billion in e-commerce sales”. Star Wars toys were among the items most frequently out of stock, Adobe said in a report sent to Reuters on Tuesday.
The figures also suggest that mobile is gaining growing traction with retailers when looking for immediate bargains on time-specific “events” such as Black Friday and Cyber Monday.
A decade ago, when the internet was in a fast-growth phase but online shopping lagged significantly behind in-store shopping, a USA businesswoman, Ellen Davis, had an idea. Tablets drove 15 percent of online sales on Black Friday, a two percent decrease from 2014, according to Adobe Digital Index. It’s true that more spending was online than offline compared to 2014, but another important trend emerged: the success of those firms combining offline and online capabilities. They were offering a discount of 15% throughout the site as well as free shipping on all their orders.
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You’d have to be under a rock to not know that this week saw Cyber Monday – the biggest online shopping day of the year.
