In March the company issued the first recall in its 108-year history after five confirmed cases of Listeriosis in Kansas were linked to products from a single production line.
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Blue Bell, a family-owned Texas company that ranks among the nation’s largest ice-cream makers, announced a voluntary recall of all its products in April after identifying contaminated samples through a testing program.
The size of the investment from Bass, a prominent name in his home of Fort Worth and the state, was not disclosed.
Blue Bell pledged to reassess everything about its operations – from cleaning to training – after a listeria outbreak was traced to several plants. He and his three brothers inherited a thriving oil business from their Uncle Sid Richardson. He has managed long-term investments and worked closely with management teams throughout his career, including The Walt Disney Company.
Loyal Blue Bell customers said they are not anxious about the recall and are excited for the product to come back.
CEO and President Paul Kruse said Bass made a “significant investment” and that the “additional capital will ensure the successful return of our ice cream”.
Blue Bell Creameries says Fort Worth investor and philanthropist Sid Bass has become an investor and partner in the Texas-based company many hope soon returns to market. As a result, the company laid off 75 percent of its workforce.
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PrivCo estimates that Blue Bell Creamery had $680 million in revenue last year, up sharply from $620.7 million the previous year. “We believe quality is the principle attribute that ensures the success, growth and longevity of a business”.
