Apple Music is now the only platform that streams “1989”, which has sold more than 5 million copies since its release in October last year and is in contention for the Grammy Award for Album of the Year.
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In the increasingly competitive world of streaming music, high prolife exclusive content provides Apple Music with a clear point of difference and help stave off commodification. The pop star announced Sunday she’ll release “The 1989 World Tour LIVE” on December 20, and it’ll be free for Apple Music users to stream.
The film will show Swift’s entire concert from her show at Sydney’s ANZ Stadium, including the musical guests who joined her onstage, as well as rehearsal video and other footage from her tour. “I have a little surprise for you”, along with a short video message introducing the upcoming film.
The singer also posted a trailer for her concert video on Sunday, which marked her 26th birthday as well. “I wondered what it would look like if they were all lit up and just dancing around like no one was watching them”.
On her 26th birthday, it was Taylor Swift who was giving rather than getting the gifts. “Farewell, 1989 World Tour”, wrote the singer to caption the love-filled pic.
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“It sounds like a very, very significant win for Apple”, said John Jackson, an analyst at market research firm IDC in Boston. Afterward, Apple came to a deal with Swift to make 1989 available on Apple Music. “Am I going to wake up tomorrow and all of my music will be off of iTunes?” she said. Presumably, this particular concert was chosen for the doc because it took place before more than 70,000 fans in a country that heretofore was thought only to exist in Hugh Jackman’s mind. The service also includes a 24/7 radio station called Beats 1 and a service called Connect, where artists can present themselves to fans and share songs directly to their iPhones. In August Apple is aiming to attract more listeners by offering its streaming service Apple Music free for three months.
