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Apple Inks Exclusive Streaming Deal With Taylor Swift
The singer announced the film, which will document the world tour for her album “1989”, on her Twitter the day after finishing touring.
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Directed by Jonas Akerlund, it chronicles Swift’s full performance from Sydney, replete with never-before-seen footage filmed backstage and during rehearsals.
Music recording artist Taylor Swift poses at the premiere of “Easy A” at the Grauman’s Chinese theatre in Hollywood, California September 13, 2010.
Swift’s brief disagreement with Apple began when she criticized the company for not paying artists during Apple Music’s free three-month trial.
The deal came months after Swift threatened to boycott Apple and ban it from streaming her latest album in a spat over artist compensation.
TAYLOR Swift celebrated her 26th birthday with the announcement of her concert film. Like people start screaming and it makes me rise to that, it makes me rise to their level of excitement, and thats just how its been this tour, she said. On top of debuting the documentary, Apple will be supporting the release with in-store marketing, an interview on Beats 1, and iTunes gift cards featuring Swift’s likeness.
That’s a decent coup for Apple: Swift would be second only to Adele as a holiday-season brand evangelist for Christmas 2015. Like, are they going to turn my phone off? Swift looked adorable in the picture with her blond hair all wavy around her face, as she wore a pink and blue dress which had Disney’s “Little Mermaid” printed on the front. “Like absolute terror hit”. Within hours of her post, Apple reversed its decision, and later Apple Music became the only streaming outlet to offer “1989”.
Selena Gomez posted a photo of the pals together on Instagram and added the caption: “I don’t know life without you Taylor”.
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British singer Adele’s much-anticipated album “25” was withheld from streaming on digital music services, including Spotify, Apple Music and Deezer.