For those of you who might have been living under a rock this weekend, Taylor Swift celebrated her 26th birthday on Sunday – a day after she wrapped her 1989 World Tour in Melbourne. Not to worry. On December 20th, The 1989 World Tour LIVE concert film will be coming to you -available to be streamed and downloaded on Apple Music from the comfort of your living room.
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“Thank you so much for all the birthday wishes”, the singer tweeted, “I have a little surprise for you”. Though the first time was a less conventional alliance, when Swift hit out at the tech firm’s plans to pay no royalties during the three month free trial period of its streaming platform, securing an nearly immediate back down by Apple bosses, and ensuring them front page news coverage of their new service worldwide. After this entire episode, Swift made the decision to offer 1989 on Apple Music. The service also includes a 24/7 radio station called Beats 1 and a service called Connect, where artists can present themselves to fans and share songs directly to their iPhones. Reuters reports that the video will be released through Apple Music on December 20, 2015 as confirmed by Apple Inc. announcement on their Twitter account as well. Swift and Apple have encouraged a strategic relationship since she publicly denounced the company’s treatment of indie artists last summer.
Apple clearly won big by gaining exclusive content from from one of the worlds biggest music stars.
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The concert, in which she performs before 76,000 people, is directed by Jonas Akerlund, and features Swift’s performance in Sydney at the ANZ Stadium, recorded on November 28. And while we might be happy with a few texts and plenty of emoji, it wouldn’t be a Taylor birthday without loving tributes pouring in from her evergrowing #GirlSquad. Apple did not immediately respond to a request for comment.
