Apple announced on Thursday that Jeff Williams had been promoted to COO.
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Apple has also announced that current vice president of hardware technologies, Johny Srouji, is joining Apple’s executive team as senior vice president for hardware technologies. The announcement of today’s news says that Schiller “will focus on strategies to extend the ecosystem Apple customers have come to love when using their iPhone, iPad, Mac, Apple Watch, and Apple TV”. His role at the company has been expanding over the years and also included overseeing the company’s supply chain and operations. The role of COO is a position that Tim Cook vacated when he became Apple’s chief executive officer in 2011, according to Recode. The new title formalizes a role that Mr. Williams has been playing inside the company, the executive said. Fortune called Williams “Tim Cook’s Tim Cook”, and “the guy that makes Apple run”, and Cybart called Williams has been called a potential successor to Cook. Williams has worked at Apple for about 17 years and supervised the launch of the Apple Watch, which went on sale earlier this year. SVP of Worldwide Marketing Phil Schiler is now in charge of all App Stores across all of Apple’s platforms, which now include iOS, OS X, WatchOS, and tvOS.
Apple has also named Johny Srouji as Apple’s senior vice president for Hardware Technologies.
Cook added that wielding power over the App Store is a huge responsibility, as it “has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business”.
On the ratings front, Apple has been the subject of a number of recent research reports. Tor Myhren, global chief creative officer for CPP Group’s Grey, one of the world’s largest ad agencies, will come to Cupertino as VP of Marketing Communications in the first quarter of next year.
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Apple shares were down 1.3 percent at US$109.93 in midday trading.
