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Star Wars smashes U.S. box office record
“Star Wars: The Force Awakens” became the biggest opening in movie history over the weekend, bringing in an estimated $247 million in North America, according to Disney.
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“It’s a cultural event”, said Erik Davis of online reservations service Fandango, which handled a large chunk of “Star Wars” tickets sold in the United States and Canada. In contrast, U.S. markets are flat with 0.21% gain in the S&P 500 and the Dow Jones down 0.03% around mid-day. For the record, I’m not suggesting that The Force Awakens is the best Star Wars movie ever.
Only a few months ago Jurassic World broke records by earning $525 million globally in its opening weekend, but Star Wars: The Force Awakens has just beaten that by just $4 million. “With stellar reviews, incredibly strong word-of-mouth, and an open runway for many weeks in IMAX, we look forward to the film’s continued global success – especially as it broadens to China on January 9 – and elsewhere across our network well into February”. The analyst further believes Disney will have a great sales boost of its consumer products as well as surge in customer traffic towards Theme parks. Disney, which spent more than $200 million to make “Force Awakens”, also created intrigue by keeping the plot largely secret.
It goes without saying that there are obviously MAJOR SPOILERS AHEAD for the movie…
A Reuters Breakingviews analysis last week calculated that Disney may be on track to triple its Lucasfilm investment and earn an average of $669 million off the franchise in each of the next six years.
JJ Abrams’ film grossed £9.6m on Thursday, including £2.4m from midnight screenings. It is hard for investors to forget bearish concerns faced by stock last Friday, which pulled it down 4%. The turnout for “Star Wars” is an encouraging result for Disney, rival media companies and movie theatres.
A powerhouse attraction such as “Star Wars” is a chance for upgraded theaters to show visitors what they are missing and, hopefully, win them back as regular customers. In 1997, when James Cameron’s Titanic beat the Star Wars films, Lucas congratulated the newcomer with an illustration of all the Star Wars cast going down with the sinking ship.
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After doing some research, this movie seems to be the seventh in the franchise, taking place approximately 30 years after “Star Wars: Return of the Jedi”, which released in 1983. However, such optimism is lacking when it comes to Disney stock.