Non-broadband users now show a strong appreciation of the importance of home Internet service in ways they did not five years ago. This change moves home broadband adoption to where it was in 2012.
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Unfortunately, a smartphone connection can’t yet entirely replace a home broadband connection, according to John Horrigan, a senior researcher at Pew Research Center. Unlike in 2013, when 70 percent of respondents claimed to have wireline broadband connections (ADSL/Cable/Fiber) at home, only 67 percent of respondents this time around admitted to having that facility. Some of the most significant changes in these adoption patterns are taking place among African Americans, those with relatively low household incomes and those living in rural areas.
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The report, meanwhile, found that 15 percent of adults are TV cord cutters.
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Others say it’s too expensive to get a computer…
TV viewers aren’t the only ones cutting the cord. “So smartphone only users tend to have less robust Internet usage patterns than those who have home broadband subscriptions”.
All of the top telcos continue to bleed bleed broadband subscribers.
The concern among some advocates of net neutrality, which bans Internet providers from blocking or favoring particular websites at the expense of others, is that services such as T-Mobile’s Binge On could result in favoritism of particular video apps over others. The number of people who use them as their only internet access is up to 13%.
Among the 24% of American homes without cable or satellite service, the study found that 25% are smartphone-only while 54% have broadband in the home. While most prefer their smartphones for connecting with friends and family among other tasks, professional ones are deemed more appropriate and easier via larger-screen devices such as PCs.
The research firm noted that smartphone adoption has reached parity with traditional home broadband adoption, with 68 percent of users having a smartphone. The 2015 report marks the first time Pew Research Center has included cord-cutting queries in its Home Broadband surveys.
Most cord cutters (71%) said they did so because of the high cost of pay TV service, Pew says.
37 per cent say that lacking broadband at home is a major disadvantage for learning new things that might enrich their lives, up from 23 per cent in 2010.
Comcast offers the service for $9.95 a month.
Young adults are the most likely cord cutters; 19 per cent of adults between the ages of 18 and 29 have severed the ties that they once had with cable or satellite service.
Affordability is a main driver for those without cable or satellite, as is the ability to view the content they want to watch somewhere else.
· 33% of American adults do not have broadband at home. Digital Divide Persists Thirty-three percent of those surveyed said the reason they no longer have broadband in their homes is because of the cost.
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Of those who have had pay-TV services in the past, 40 percent say they are interested in re-acquiring them in the future, but are sensitive to price. The trends toward cordless homes right now pose a huge opportunity for wireless carriers, who may start to take advantage of Americans’ dwindling interest in home broadband to beef up their features and provide better offerings-which could end up helping the people who are losing out.
