The force was indeed strong with “Star Wars: The Force Awakens”, which shattered opening day domestic box office records.
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The Walt Disney Co.’s estimate on Friday easily surpassed the previous Thursday night record of $43.5 million by 2011’s “Harry Potter and the Deathly Hallows: Part 2”.
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Disney, which bought the rights to the “Star Wars” franchise from its creator George Lucas for $4 billion in 2012, has built up the hype around “The Force Awakens”, rolling out a well-orchestrated marketing campaign that has left fans wanting more.
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The wild card is China, the world’s second-largest movie market, where “Force Awakens” opens January 9.
Carrie Fisher loved working with JJ Abrams because he is such a “Star Wars” fan. Theaters added showtimes to meet demand.
A Storm Trooper stands by figurines at the Star Wars Galactic Experience at L.A. Live, in Los Angeles, California, on December 12, 2015.
The global rollout for the film, made for about $200 million, has already brought in an estimated total of $72.7 million since opening in a handful of countries Wednesday.
Expected to blast through records all weekend, the Friday numbers are in for “Star Wars: The Force Awakens”.
It’s setting records overseas, too, including the biggest single day ever in the United Kingdom with an estimated $14.4 million on Thursday.
The latest film in the iconic franchise has smashed box office records in the U.S. and Canada after pulling in $57million (£38m) on its first night.
3-D and Imax screenings are helping to propel the record gross.
Early reviews of the movie have given it a big thumbs-up and three more instalments are due in the coming years.
The teaser trailer for “Star Wars: The Force Awakens” was released on YouTube on November 28, 2014.
Star Wars 7 begins 30 years after the events of The Return Of Jedi and introduces new characters to carry forward the story of the Force, the Jedi and Empire.
Such a positive reaction for “The Force Awakens” may attract the kind of repeat viewings that made James Cameron’s “Avatar” and “Titanic” the highest grossing films of all time.
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The White House screened the new film for Gold Star military families Friday, but there was more. A rising tide lifts all boats, and The Force Awakens has caused some unprecedented boosts.
