Sales activity is expected to be firmer across all states compared to past year, with NSW and Victorian shoppers leading the way by forking out $954 million and $747 million respectively on Boxing Day.
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Some stores will open as early as 6am, despite many big name retailers launching sales online on Christmas Eve.
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Thousands of eager Aussie bargain hunters are expected to line up well before dawn to snare prime position ahead of the Boxing Day sales frenzy, with punters set to splurge up to $2.5 billion.
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Another 11m shoppers will blow £856m online, up 22% on last year’s £699m, retail chiefs IMRG and Experian predict.
Steve Richardson, UK regional director at analysts FootFall, said: “With Boxing Day falling on a Saturday, this means for most an extended Christmas break with the extra bank holiday on Monday”.
“Last year by 9am the whole centre was open and we already had 10,000 to 15,000 people through the door – we are expecting another busy Boxing Day”, said a spokeswoman.
Shops and shoppers alike are bracing themselves for the chaos that is the Boxing Day sale.
“But on Boxing Day, we expect to see a mad dash towards items such as women’s footwear, men’s suits and corporate wear”, he said.
Boxing Day shopping remains largely exclusive to Rundle Mall, with shops opening at 11:00am.
Professor Joshua Bamfield of the Centre For Retail Research said: “Shoppers know December 27 is a Sunday, with reduced trading hours, so there is no point waiting for a day to shop.
This is the sorry side of the river of Christmas spending, and it bears reflection, even in these sleepy days of rich leftovers, sunburn, backyard cricket and tempting bargains”, the editorial said. Because if the goods are not faulty, the retailer is not legally obliged to give you a refund.
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“If you’re returning something this Christmas, whether it’s not quite right or faulty, check your rights before you hit the high street and be sure to act quickly to avoid further disappointment”.
