Despite heavy marketing, even Disney could not have foreseen the craze behind the Star Wars Episode VII, ultimately leaving fans bloodthirsty. The previous record belongs to Universal’s “Jurassic World”, which made $106.6 million in its second weekend of release in June. We believe Star Wars is a massive franchise for Disney and its strategy of integrating the movie with other segments such as merchandise, theme parks and video games should work well as it has in the past.
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If you’re the type of “Star Wars” fanatic (aren’t we all) who spent the first couple of trailers trolling each still for plot lines and clues, you may have noticed a few key moments that were absent from the final cut of “Star Wars: The Force Awakens”. According to Macquarie Securities, the film could gross $2 billion in global box office receipts and generate merchandise sales of $5 billion. “Episode VIII” is scheduled to hit theaters on May 26, 2017.
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“We are delighted to see the galaxy embracing The Force Awakens” says Tony Chambers, The Walt Disney Company UK’s head of distribution.
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Green Bay can clinch the North in Week 16 with a win over the Cardinals along with a Vikings loss or tie against the Giants. Henry can just fly and Josh Brown would be a number one receiver on most teams as he’ll go over 1000 yards on the season.
When the movie opened in theaters, “The Force Awakens” lit up screens – and fans’ eyeballs – brighter than a lightsaber.
But analysts note that the huge popularity of “Star Wars”, as well as intense competition from new films, makes it harder to produce an accurate forecast.
Only a Star Wars geek would notice.
During a recent interview with GQ, Oscar Isaac revealed that his character, Poe Dameron, was initially going to be killed off. The actor went on to entail his first meeting with Abrams and Lucasfilm president Kathleen Kennedy, in which the pair pitched the Poe Dameron role to Isaac. As an interesting note, ESPN is the most expensive channel for consumers when you break out a typical cable bill (the ESPN family of stations costs ~$8 per month).
Online chatter won’t guarantee box office success in China for the film, which has a red-carpet premiere in Shanghai on Sunday and goes on general release in the mainland on Jan 9.
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Abrams will still cast a Supreme Leader Snoke-sized shadow over the two remaining installments of the new “Star Wars” trilogy as a producer. Framing your political point around Star Wars isn’t good for anything but SEO.
