Experiences like these are supposedly what stuff like virtual reality is supposed be about, making real and present the experiences of other people, without actually being there or having to go through the entire grueling process of preparing to become an athlete. The basketball juggernaut released a 12-minute virtual reality film in partnership with Facebook-owned Oculus VR today that takes viewers through his intense training regimen and offers an inside look into his daily life. And perhaps more importantly for James, the latest move cements his position as more than a star athlete – he’s becoming a lifestyle and tech brand as well.
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LeBron James’ Christmas gift to fans this year is an unorthodox marriage of sports, film, and technology.
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The VR experience entitled “Striving for Greatness” is, in summation, all in a day’s work for LeBron James, at least when he’s not starring for the Cavs.
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The Gear VR, the joint production of Oculus and Samsung is one of the most noteworthy virtual reality handsets working and commercially available in the market. For the rest of us who don’t, here’s a condensed one-minute ad that has nearly nothing to do directly with Striving for Greatness.
The experience itself is available for download on the Oculus Store as well as the Samsung Milk VR app and follows LeBron as he trains for his 13th National Basketball Association season. A release date for the Oculus Rift headset, meanwhile, has not been announced.
Facebook Inc.’s (NASDAQ:FB) Oculus has a contract with Felix and Paul Studios as well as LeBron’s company, which resulted in the studio filming the 360-degree video clips needed for the short film.
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2016 is going to be a hell of a year for VR.
