Box Office Mojo predicted yesterday that the film could rake in $231 million in its opening weekend, but analysts there now say that number “may be in jeopardy of being too low”.
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Star Wars is shattering box office records, with ticket sales that are out of this world. Harry Potter and the Deathly Hallows, Part 2 previously reigned by earning $91.1 million in July 2011.
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Rentrak’s Paul Dergarabedian, one of Hollywood’s best-known box office analysts, said the film’s opening night performance in the USA and Canada “portends a massive and potentially record-breaking opening day and weekend for the film”.
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Disney purchased “Star Wars” producer Lucasfilm for $4 billion in 2012 and is betting that big-budget films can draw customers even as viewers gravitate to online streaming and mobile viewing and theater attendance declines.
Extra screenings have had to be added in order to cope with demand, with a total of two million booking tickets ahead of the release – another new record for Ireland and the UK.
And in a sign indicating the movie will have an especially long run at multiplexes, opening day audiences have given “The Force Awakens” an A CinemaScore – including an A+ grade among women and A+ scores with audiences under 18 and under 25. Jurassic World, another new chapter in a beloved franchise that has been dormant for some time, stomped through theaters to the tune of $208.8 million this past summer.
Early Friday estimates also showed that the film is on target for a weekend of more than $200 million.
Forty-seven percent of Thursday’s domestic ticket sales came from 3D tickets, Disney said.
The seventh Star Wars movie – which generated hundreds of sold-out shows and thousands of fans showing up in costume – looks likely to take in 15 times as much as Universal’s Tina Fey-Amy Poehler comedy “Sisters”.
69% of Americans have, however, watched a Star Wars film.
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The sci-fi adventure film starring Daisy Ridley, John Boyega and Harrison Ford has been a intergalactic hit with both fans and critics. In addition, MovieTickets.com continues to report that 93% of all its tickets sales in the last 24 hours are for Force Awakens. After all, he’s one of the biggest movie villains of all-time and someone who is synonymous with Star Wars.
