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Fitbit Likely a Hot Seller for Christmas
On Christmas Day, it was number 1. As a result, its App store charts also get crowded by people who have downloaded their favorite apps. Fitbit has been the most downloaded iOS application in the fitness category for the current month.
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The company’s app on December 25 moved up 20 spots on the list of free apps, according to Quartz, indicating, perhaps, that many folks were looking to set up their new gadgets.
The latest news was a sharp contrast to the recent years’ trend that witnessed apps such as Alphabet Inc (NASDAQ:GOOGL)’s YouTube, Facebook Inc (NASDAQ:FB), and Instagram.
Did you get a Fitbit for Christmas?
As Engadget also previously noted, Fitbit remains the market leader in wearables, with a 22 percent market share. Such people termed the development as a bad news for Apple Inc. And, as QZ reported, during last year’s holiday rush, Fitbit saw a almost 250% rise in revenue from the year-ago quarter.
Despite the fanfare over the Apple Watch, which has some health-tracking features, Fitbit still gained market share. On a conference call with analysts in November, Fitbit’s CEO said the Apple Watch had “no material impact” on its business. The reports suggested that it was quite likely that the company might have experienced good sales.
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The increase in sales of the wearable doesn’t really come as a surprise since every year ever since it was launched, the company recorded its top sales in the fourth quarter of the year, to be more specific, in the holiday season.