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Will College Football Playoff’s New Year’s Eve Gamble Pay Off?
New Year’s Eve isn’t just a day of looking back on the past year or forward to the next one.
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Thursday’s Cotton Bowl between Alabama and Michigan State will be the second of two College Football Playoff semifinal games played on the most unusual of sports TV nights: New Year’s Eve. But they would be off on New Year’s Day. That, however, might change for a few college football fans after Marvel released comic book covers for the College Football Playoff. “I think WatchESPN is going to set new records for people streaming on phones and tablets”, he predicted.
Holding the semifinals on New Year’s Eve is something ESPN is simply going to have to get used to.
The two winners will square off in the National Championship Game on January 11 in Glendale, Arizona.
With his team participating in a game with such high stakes, there didn’t seem to be much of a decision for Ron Krell, President of the Michigan State University Space Coast Alumni Club.
“This is the first time they’re doing a playoff on New Year’s Eve”, one character tells another.
“We’re establishing a new tradition”, College Football Playoff Executive Director Bill Hancock said, according to Yahoo Sports. It’s expensive to buy ads for these games, and the games being on New Year’s Eve could give them pause, especially if the audience is going to be split.
Indeed, the games seem to be appointment viewing for college football fans. “Right now, we don’t evidence one way or the other as far as the impact of placing them on New Year’s Eve”, Billings said.
Last year, the two semifinal bouts – which included Ohio State’s victory against Alabama in the Sugar Bowl and Oregon’s romp of Florida State in the Rose Bowl – took place on New Year’s Day. But ESPN is betting that before people are cheering the ball drop in Times Square, they’ll be cheering for another touchdown in the fourth quarter. But sources familiar with the ESPN ad sales deals said the network was getting higher cost-per-thousand pricing than it did for last season’s playoff semifinal telecasts, again shedding light on the power of live, major sports events. “Even if the ratings are 10% lower, that’s still likely to make it the top-rated program of anything on this week”, Billings said.
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“But I think it’s a good thing”, she continued.