Over the course of a year, a child aged between four and 10 will consume around 5,500 sugar cubes – or three and half stone – the average weight of five year old, PHE said.
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The governing health body found that children aged between four and 10 eat around 22kg of sugar every year.
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To coincide with the campaign, Change4Life is releasing a short film to warn about how too much sugar can damage health, including weight problems, tooth decay and the increased risk of diabetes and heart disease in later life.
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The free app lets users scan the barcodes of more than 75,000 products and reveals how much sugar they contain in either grams or cubes.
PHE chief nutritionist Dr Alison Tedstone said: “Children are having too much sugar – three times the maximum recommended amount”.
The new campaign comes after it was revealed almost a third of five-year-olds and nearly 50 per cent of eight year olds in the United Kingdom had tooth decay in 2013.
The Change4Life campaign encourages parents to get “sugar smart” and take control of their children’s intake as the nation’s obesity spirals out of control.
Five million “Sugar smart” packs will be distributed to primary school age children and a national roadshow is planned.
It first launched in 2009, however a new advertising push for January 2016 sees its efforts being focused on reducing sugar consumption with the revival of its “Sugar Smart” app.
Added sugar means sugar added to food and drink to sweeten it, either by a manufacturer, chef or consumer, and can include syrups, honey and fruit juice nectars.
There are 9 sugar cubes in a can of cola. The app will help parents learn where the sugar in their children’s diet is from and inform them on what products to cut down.
‘A glance at the ingredients list on any packaging will tell you immediately what the product’s ‘ total sugars ‘ are and the app won’t tell you any more. “Sugar is lurking in everyday food and drink, taking children well over the maximum recommended amount”, said Ann Goodwin, deputy director, health and wellbeing, public health England, East Midlands.
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They believe it will help tackle the increasing burden of obesity, which costs the NHS £5.1 billion each year – a figure that is projected to nearly double by 2050.
