NEW YORK-(Business Wire)-The Cloud Technology Alliance, an organization of the top independent software vendors in the cloud office space, today released its 2015 Partnering in the Cloud Survey, which finds major differences in the way Microsoft and Google channel partners bring cloud services to their customers.
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Atkinson also said the fact that 72 percent of respondents said that tracking cloud usage and cost was “extremely or very important” to their IT function, presents a “pivotal” moment in the market that solution providers should aim to benefit from.
One of Odin’s Australian partners, OzHosting.com, is already on-board with the program.
Featuring Microsoft Office 365 through the Microsoft Cloud Solution Provider (CSP) program, the Ingram Micro Cloud Marketplace serves over 3500 channel partners, and includes 15 market-leading vendors and 60 cloud solutions, with more being added.
“The Cloud Solution Provider program puts our partners at the center of the customer lifecycle with direct provisioning, billing and support of Microsoft cloud services”, said Phil Sorgen, corporate vice president, Worldwide Partner Group at Microsoft Corp. The Odin Service Automation platform has enabled us to deliver on this mantra.
By comparison, Mandalam said other approaches to providing proxy services make use of virtual machines to replicate the same functionality they provide on premise as they do in the cloud.
“You’re going through a channel evolution and we know it’s not easy”.
The predominately North America study surveyed more than 400 customers and found 86 per cent of customers do buy through the channel at one time or another, while direct purchases are more for mature type of products.
In previous reports the company had argued Microsoft was the “undisputed” leader in enterprise collaboration, but is rarely used as an all-in-one solution.
“Ingram Micro helps us get the most out of our cloud investment”, says Peter Russell, Head of Technical Design, Telco Technology Services. Cloudyn’s support provided companies that adopted Azure or have plans to do so with a way to monitor, compare and right-size all of their cloud deployments and assets from a single pane of glass.
They recently held their own partner conference in New Orleans and announced five new products and service enhancements that were built to protect user data where ever it is stored including on-premise, physical or virtual servers or in the cloud via SaaS applications.
Meanwhile the distributor is also offering a loyalty programme, Cloud Elevate, with rewards and enablement services including promotions, discounts, education and sales and marketing support to help resellers accelerate their cloud profitability.
When it comes to IT spending, the survey revealed 55 percent was being spent on cloud and managed services and 45 percent on traditional IT, showing the growing momentum of annuity-based IT services.
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This offering is available for U.S. customers for now but will expand to worldwide customers, including A/NZ, through early 2016.
