Following in the fashionable footsteps of her older sister Nicole, who has cemented her status as a top designer with her boho fashion line, House of Harlow 1960, Sofia has hit the big time as the face of the brand, which the hitmaker created alongside her daughter Lourdes “Lola” Leon, 18. I mean, she’s Madonna.
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Sofia’s outing comes just days after she was unveiled as the face of Madonna’s Material Girl range.
Sofia shared the news with her fans on Instagram Monday and wrote, “It’s such an honor for me to announce that I’m the new face of Madonna and Lola’s Material Girl!”
The new ads feature printed crop tops, leather skirts and sleek body-con dresses from the label. Check out Sofia’s adorable campaign here & shop for her exact looks!
The campaign is full of fun, energetic photos of Sofia, shot at The Jane Hotel in NYC, and she is featured blowing out birthday candles, and even playing with a puppy – how adorable? “Madonna is God. There are so many people that Madonna and Lola could have picked to be the new face, and it’s really cool to be a part of”.
“Sofia Richie perfectly embodies the style and spirit of Material Girl and is the ideal new face for the line”, the “Bitch I’m Madonna” singer said in a statement. “I love Sofia’s style and energy, and look forward to collaborating with her”.
What do you think of her ads?
The teenager considers herself to be lucky to land the campaign of the diva as she has common friends with Lourdes.
Sofia’s campaign celebrates the brand’s fifth anniversary, and the shoot had a dance party and cake to go with it. “I’m super hyped”, she says.
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Sofia signed with Select Model Management back in December, and has since landed two magazine covers, fronting the May issue of Popular and July issue of ASOS magazine.
