While one can attribute plenty of reasons for Apple’s growth in the music-streaming business, Apple strategy indeed seems to centered around timing more than anything else. Apple declined to comment on the report.
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If that rate increased – and Spotify just told that’s the case – then Spotify now has at least 26 million subscribers if not more, ignoring a big caveat; these estimates assume we’re talking about net growth, and that there wasn’t a mass exodus from Spotify to Apple Music past year – that could have happened, though we haven’t found any substantial reports suggesting it did. The last figure regarding Apple Music subscribers came from Tim Cook who said this past October that Apple’s streaming music service boasted over 6.5 million paying members.
Apple Music has surpassed the 10 million subscriber mark. Back in June, Spotify said it added “an average of one new subscriber every three seconds” over the previous year (ending June 10, 2015).
Apple Music’s success is, frankly, unsurprising. But many would indeed attribute Apple success with music-streaming to the fact that most of the hard work is done by its deeply integrated Spotlight Search and its voice-assistant Siri. “At that time it had 20 million subscribers, up from 10 million a year prior”. Apple has since taken steps to improve the service, with iOS 9 clearing up the interface, and the launch of an Android app pushing the service beyond Apple’s walled garden ecosystem. That’s impressive growth for Spotify, which appears to have weathered the launch of Apple Music quite well. Or is that too much to ask from Apple?
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2 million out of the 11 million were subscribed to family accounts which allow up to six users for $14.95 a month.
