While Nielsen might not care about your sexting habits for the time being, it’ll certainly pay attention every time you recommend a movie or TV show to your friends, and it will use that data to measure “Social Content Ratings”.
Advertisement
Nielsen is also enhancing its monitoring of social-media content about TV shows. It includes both those participating in the conversation and those who were exposed to the activity, in order to analyze the effects of social media discussions on TV viewing and vice versa.
With the possibility of expanding to Instagram and other social media outlets, Nielsen will now issue daily Social Content Ratings reports.
Nielsen has already been tracking Twitter for more than two years, taking into account mentions of shows and how many Twitter users view the tweets mentioning the TV shows.
“The development of Social Content Ratings reflects Nielsen’s commitment to continually adapt our services to meet the needs of the industry and is part of Nielsen’s ongoing effort to evolve our measurement to reflect the total audience across screens and platforms”, said Nielsen Social president Sean Casey.
Measurement is said to include posts, retweets, likes and shares on Twitter and Facebook as well as more advanced stats such as reach and demographic data. Hence its interest in measuring social media engagement. Additionally, comprehensive social measurement for programming will support agencies and advertisers in making data-driven media planning and buying decisions as they seek to maximize social buzz generated through ad placements, sponsorships, and integrations.
Updated to clarify that Facebook Messenger is not a part of the Nielsen program, and to clarify inaccurate descriptions of how Nielsen will incorporate Facebook conversations into its system.
Advertisement
Nielsen (NYSE:NLSN) isn’t just watching what people say about television shows on Twitter (NYSE:TWTR) anymore.
