Amy Schumer gives Seth Rogen a confused look in a teaser for their upcoming Bud Light Super Bowl commercial. The comedian lotions up his elbows to make sure he’s bright, shiny and clean, but not asking Amy to put it on the middle of his back, to which she replies, “There is no middle” about his carpet of fur.
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The 30-second tease introduces an ad campaign that will have the duo engaged in an ideologically-neutral political party during the big game.
“This is more than a Super Bowl ad”, Bud Light’s vice president Alexander Lambrecht said in a statement. The two are running as candidates of the “Bud Light Party”. “The Bud Light party is a campaign of Bud Light”.
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The flashy advertising reboot comes amid a year of slumping sales for the Anheuser-Busch InBev-owned brand. Actually, according to Shock Top rep Jake Kirsch, it’s a “wheat hawk”. Michael Pena will also appear in the commercial with more celebrities, such as UFC fighter Ronda Rousey, who are expected to join the ads later this year. The other ads have not been revealed, but they include a Budweiser spot with the famous Clydesdales and an ad for Michelob Ultra.
