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Apple Quarterly Earnings: iPhone Sales Slow During Holidays

“This is up 47% sequentially and up 2% year-over-year, while guidance from the company last quarter suggested they’d be “$75.5 billion and $77.5 billion” – so they’re right on the money.

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Apple’s iPhone 6S may not sell as well as the earlier iPhone 6.

2014: 21.4 million iPads sold 2015: 18 million, down 16%. Mac sales, meanwhile, came in at 5.3 million units during the latest quarter, a decline from last year’s 5.5 million.

But most analysts expect to see Apple report its first year-over-year decline in iPhone sales when its fiscal Q2 results are released in April.

The Reuters report further noted that “The iPhone 6S and 6S Plus, which boasted record weekend sales when they launched in September, are now facing weak demand, according to analysts, because they have fewer distinguishing features than their popular predecessors”.

The tech giant’s Chief Financial Officer Luca Maestri said: “As we move into the March quarter, it’s becoming more apparent that there are some signs of economic softness”.

Apple expects revenue for the second quarter to be between $50 billion and $53 billion, several billion less than the $58bn it reported for the same period a year ago. But the company missed on revenue, posting $75.9 billion against expectations of $76.6 billion.

Thanks in large part to selling 74.8 million iPhones, Apple recently recorded its best quarter ever. Apple’s “Other” product category, which includes Apple TV, Apple Watch, Beats products, iPod and Apple-branded and third-party accessories, posted a sizable jump in YoY revenue, up 62% over Q1 2015. Android, by comparison, saw its share of U.S. smartphone users rise to 51.7% in 2015, up from 51.3% the previous year.

Apple had another wonderful holiday quarter.

Apple, however, remains profitable, posting a rise in first-quarter net profit of 1.9 per cent to $US18.36 billion, while revenue rose 1.7 per cent to $US75.87 billion, both records.

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Apple’s shares are down.79% to $99.24. As much as investors were concerned about what Apple will say about the past quarter, many are even more focused on the current quarter. “We do believe that this too shall pass, and that these countries like Russian Federation and Brazil are very tied to oil prices”, Cook said on the conference call. The Greater Chinese market did well with Apple reporting $18.37 billion in sales, up 14% year-over-year.

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