This will come as no surprise given that Facebook had 1.44 billion monthly users on mobile devices in December 2015, an increase of 21 percent year on year.
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Facebook knows how to win friendsThe company ended the quarter with 1.59 billion monthly users, a 14% annual increase.
Facebook said its daily active users were 1.04 billion on an average for December 2015, an increase of 17 per cent year on year.
During the last three months of 2015, Facebook brought in $5.8 billion – growth of 52 percent.
The social media giant reported that it earned 79 cents USA per share on $5.84 billion in revenue in the quarter. Annual revenue for Facebook in 2015 was $17.92 billion, as compared to $12.46 billion in 2014.
Facebook shares witnessed an increase of almost 12 percent in after-hours trading to $105.32 on Wednesday, after the company recently reported its earnings for the 2015 fourth quarter.
On Wednesday, Facebook CEO Mark Zuckerberg said in a call to investors the tech firm will continue its work to connect the world and build new tools so people can express themselves in different ways this year. “We continue to invest in better serving our community, building our business, and connecting the world”. That puts Zuckerberg more than $2.5 billion dollars ahead of Ellison, who has a net worth of $43.6 billion.
Commenting on the company’s financial performance, Brian Wieser, an analyst at Pivotal Research, said, “Clearly the numbers are just stellar in terms of revenue growth, profitability- all the metrics that really matter”.
Discussing Facebook’s interest in virtual reality technology, Zuckerberg said that it had reached an “important milestone”.
Facebook is hoping the additional choices will encourage people to share their thoughts more frequently and hang out on the social network for even longer periods than they already do. For the fourth quarter, Facebook reaped 80% of its ad revenue from smartphones and tablets. With Twitter reporting slow user growth rate, Facebook is now more successful with Instagram on its board as well.
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Facebook began testing the new expressions, which it calls Reactions, last October in Chile, the Philippines, Portugal, Ireland, Spain, Japan and Colombia. Revenue per user in the US and Canada is significantly higher than in the rest of the world, at $13.54.
