It won’t be long before Facebook’s 1.6 billion users have more ways to quickly express their feelings on the world’s largest social network.
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Facebook said its daily active users were 1.04 billion on an average for December 2015, an increase of 17 per cent year on year.
Google, now a part of the recently created Alphabet Inc., is thriving too, with more than 1 billion users on its search engine as well as its YouTube video site and its Android software for mobile devices.
You can seethe company’s full financial results for 2015 and also their quarter four results at the link below. By the end of the year, SunTrust analysts expect FB to sell 3 million units for $1.8 billion. However, revenues are still outgrowing costs, so operating margin expanded from 29% of sales in the fourth quarter of 2014 to a big 44% of revenue in the fourth quarter of 2015.
At the time of writing, Facebook’s stock had soared more than 12% in after-hours trading.
Facebook CEO Mark Zuckerberg said: “2015 was a great year for Facebook”. This metric shows that Facebook still has a lot of room to continue increasing monetization on a global scale if it’s going to bring monetization in different markets to levels closer to those in the US and Canada.
“Certainly economic uncertainty in the broad macroeconomic environment affects all businesses, it affects our clients, it affects us, but that said we think we’re really well positioned to continue to take advantage of and double down on the shift to mobile which is happening”, Facebook COO Sheryl Sandberg said. And this figure was up more than 50% on past year.
Facebook was expected to report earnings of 68 cents a share, excluding certain expenses, up from 54 cents a year ago, according to S&P Capital IQ. Mobile accounted for 80 percent of ad revenue in the quarter, up from 69 percent a year earlier. After free cash flow of Dollars 2.14 billion in the quarter, Facebook ended 2015 with USD 18.43 billion in total cash.
In addition to 100 million hours of video being watched per day on Facebook, there are also 500 million users watching Facebook video each day.
Average Revenue per User (ARPU) was up 32.7% in the fourth quarter to $3.73.
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Facebook’s analysts and executives are now focusing more on how the company’s other investments are working. With FAN, the social giant offered its publishing and mobile app developer partners the promise of targeting registered Facebook users wherever they go.
