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Apple Forecasts First Sales Dip In 13 Years

Apple said that it expected revenue in the current quarter to be between US$50bil (RM212.79bil) and US$53bil (RM225.56bil). The figure is based on the number of iPhone, iPad, Mac, iPod Touch, Mac, Apple TV and Apple Watch engaged with Apple’s service in the past 90 days.

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Cook called Apple’s services business “an unbelievable asset” for the company, and noted that Apple now has 1 billion “active” devices in use that can drive services sales.

Overall the company posted record quarterly revenue of US$75.9 billion and profit of US$18.4 billion, compared to revenue of US$74.6 billion and net income of US$18 billion in the same quarter a year earlier.

On the other hand, the company announced a clear slowdown in sale of its bestselling mobile device and warned that sales could fall for the first time next year.

Apple today reported that the iPhone sales reached to 74.8 million in its first quarter of 2016. The quarterly sales shows 0.4 percent growth from the 74.5 million units that the Cupertino giant had sold in the same quarter previous year. And in its first quarter of 2016 (Apple works in the October-September fiscal), the company has brought in $5.5 billion in services revenue which is a 15 percent year-over-year change.

The company expects second-quarter revenue between $50 billion and $53 billion, while the average analyst estimate had been for $55.61 billion. The decline will be realized if Apple sells less than 61.2 million iPhones this quarter.

On the one hand, Apple managed a record-breaking $18.4 million profit on $75.9 billion revenue; the largest ever amassed by a single public corporation.

Not only iPhone, Apple’s other product lines are also registered declining growth. iPad purchases fell to 16.1 million tablets during the holiday quarter, compared with a projection of 17.3 million while Mac sales fell to 5.31 million, compared with the 5.8 million estimated.

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Apple once again declined to disclose sales figures for the Apple Watch, leaving analysts to speculate just how successful the gadget is.

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