The company’s total revenue rose to $5.84bn (£4.10bn) from $3.85bn (£2.7bn) a year earlier, with ad revenue increasing 56.8 per cent during the Christmas holiday shopping period, when spending on advertising normally peaks.
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With respect to average daily users, Facebook now sits at 1.04 billion, an increase of 17 percent over the same period previous year.
Facebook said in the last quarter ended December, mobile advertising revenue accounted for almost 80 per cent of the total ad pie, up from 69 per cent in the fourth quarter of 2014.
After four months of testing outside the US, Facebook CEO Mark Zuckerberg says that “pretty soon” six new emotions will be added to the social network throughout the world.
He continued, “We continue to invest in better serving our community, building our business, and connecting the world”.
Sandberg and Chief Executive Mark Zuckerberg did drop one nugget on Instagram in Wednesday’s conference call, revealing that 98 out of Facebook’s 100 top advertisers also advertised on Instagram in the fourth quarter. In the United States and Canada, that figure is .54, up from .34 just last quarter.
Net income for the quarter more than doubled compared with the year before to $1.56bn.
It allowed Nielsen to measure the number of Internet users sending tweets while watching a program, and also the number of people who see those tweets. On Wednesday, Facebook released its fourth-quarter earnings report providing a glimpse of its impressive strides. The service has gained another 47 million users in the final quarter of 2015 to broaden its global audience to 1.6 billion. Facebook made big investments into video advertising this year and so far, it’s paid off immensely.
Facebook smashed analyst predictions with adjusted earnings of 79 cents per share.
Facebook is growing rapidly as it enters adolescence, putting it in a position to challenge Google as the Internet’s most powerful company.
It’s also because the increase in mobile and video views led to Facebook shares rising nearly 12 percent in after-hours trading to $105.32.
Ken Sena, analyst at Evercore ISI, said: “It’s much stronger ad growth than we were expecting”.
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Facebook, Inc. held its initial public offering in February 2012 and began selling stock to the public three months later, reaching an original peak market capitalization of Dollars 104 billion.
