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Apple iPhone sales expected to have slowed
There is no denying the fact that Apple has shipped more than a billion of its products in the past, it sold the billionth Apple device in November of 2014.
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Tim Cook, the CEO of Apple was more focused in the positive news saying the Apple team delivered its biggest ever quarter, thanks to the innovative products and record sales of its iPhone, Apple TV and Apple Watch.
Apple yet again reported record Q1 financial results, but sales and profits were only up slightly from a year ago.
The Apple TV box proved a key driver in its latest quarterly results.
Despite the recent stutter in sale of the iPhones, the iPhone remains the crux of Apple’s business.
The California-based company said in a statement that revenue for the quarter, which ended December 26, 2015, was $75.9 billion, while net income was $18.4 billion. That marks the most profitable quarter of any single public corporation in history.
He said he believes investors will pin their hopes to the likely release of a new iPhone in September, a pattern Apple has followed over the past few years.
“Lots of analysts predicting quarterly sales figures and pondering if the inevitable peaking has finally happened diverts attention from what really matters to the company”. The Plus line of phones are more expensive than the non-Plus models at every storage tier, so the more Apple can convince customers to move to its larger phone, the better.
Apple also announced that it sold 74.8m iPhones, 16.1m iPads and 5.3m Macs over the holidays.
The launch of the iPad Pro helped Apple reporting 63 percent growth from the last quarter.
Officials have suggested revenue for the second quarter of 2016 would be as low as £35 billion, down from £40 billion in the same quarter past year.
It would seem that Apple will be doing just that with its next-generation iPhone, except this time with a very interesting twist.
The company is still keeping sales of the Apple Watch under wraps – the only clue in these results was the $4.4bn in sales of “other devices”, up almost two-thirds on past year.
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That is as close to a confirmation that Apple is working on a VR product as we’re going to get.