Facebook said it had 1.59 billion monthly active users as of Dec 31, about one in every four people in the world. Specifically, almost 1 billion consumers (934 million) checked their Facebook mobile apps during an average day, which was up by 25% year-over-year.
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Total revenue rose to $5.84 billion from $3.85 billion a year earlier, with ad revenue increasing 56.8 per cent to $5.64 billion in the holiday shopping period, when spending on advertising typically spikes. That number has shot up 4 times by now, making Facebook the most well performing new-age western company in the developing world – a region where it is hard to earn from users, even if they add in millions to your userbase.
Revenue – Revenue for the full year 2015 was $17.93 billion, an increase of 44% year-over-year.
As a result, Facebook shares rose nearly 12 percent in after-hours trading to United States dollars 105.32, reports Reuters.
As with previous quarters, mobile advertising represented the bulk of Facebook’s advertising revenue, totaling about 80 percent of all ad revenue. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.
“Everything we hear from agencies and marketers is positive”, said eMarketer principal analyst Debra Aho Williamson.
According to CNBC, Facebook posted record for both revenue and earnings in the fourth quarter.
Apart from users of its main social network, Facebook now has several properties that are poised to top 1 billion users, including WhatsApp and Messenger. Chief Operating Officer Sheryl Sandberg said 98 of Facebook’s 100 top advertisers are also running campaigns on Instagram. Asian continent revenue jumped 19 percent compared to last quarter to $846 million registering an increase of 14 percent.
This spring’s debut of the Oculus Rift headset, part of the virtual-reality technology that Facebook bought for $2 billion in 2014, could open another lucrative market.
“Some people have been wondering if Facebook wins, does that mean Google loses?” said Rosenblatt Securities analyst Martin Pyykkonen.
A 3D plastic representation of the Facebook logo is seen in this illustration in Zenica, Bosnia and Herzegovina, May 13, 2015.
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Ken Sena, analyst at Evercore ISI, said: “It’s much stronger ad growth than we were expecting”.
