The traditional Like button will soon be joined by Love, Haha, Yay, Wow, Sad and Angry.
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However, the National Trading Standards eCrime Team have stated that any app, profile or website offering one is a scam.
Facebook acknowledges that we have emotions outside of “liking” something, and users all over the world will soon be able to express these emotions through a system called “Reactions” instead of a simple thumbs-up. Users will also end up spreading the scam to family and friends, and any groups they are in.
So far, Facebook has tested the different reactions in Chile, the Philippines, Portugal, Ireland, Spain, Japan and Colombia.
While it is not known how much of Facebook’s Q4 sales came from the Asia Pacific (APAC), we did observe a sharp increase in Facebook spending in the region a year ago as advertisers spend more on Facebook ads than before. Well, it is awkward to hit the like button in such situations, and it is why Facebook was working on a button that could play this role, just, in the same way, the Like button works. A spokesperson told Bloomberg that they made a decision to axe the planned sixth “yay” button, because “it was not universally understood”.
The company worked with sociologists to analyse the most common reactions across the social media platform to determine, which emoji faces would make the cut. Since the Dislike button was quickly shut down, Facebook has announced that they have been testing reactions for awhile and now they’re ready to officially launch.
Facebook is an online social networking service headquartered in Menlo Park, California.
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Bloomberg BusinessWeek first reported details of the forthcoming expansion on Wednesday, though Facebook Chief Executive Mark Zuckerberg initially hinted about Reactions last September.
