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#Cleavagegate: Susan Sarandon fires back at Piers Morgan

‘Would Susan Sarandon wear this to a funeral?’ tweeted the former newspaper editor after the awards show on Saturday. The British TV personality thought the sexy look was inappropriate, particularly when she was on hand to introduce the In Memoriam tribute.

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Morgan singled out Sarandon on Twitter after her appearance on stage to present an In Memoriam tribute to artists including Alan Rickman and David Bowie, wearing a white Max Mara suit with a visible black bra.

Today’s #TBT is dedicated to @piersmorgan.

Sarandon, 69, fired back on Thursday with an epic #TBT from The Rocky Horror Picture Show, showing the actress in a white bra.

WATCH: Susan Sarandon on Using Mushrooms, Acid and Her Love Affair with Bowie! .

Following the tweet exchange, the controversial columnist has revealed that his Twitter account has been inundated with pictures of women’s cleavages.

Women – and even men – then began sending Sarandon support by posting photos of their own cleavage, which she has retweeted.

Their Twitter battle sparked fans to defend the actress.

In a move that repulsed most users, he posted digitally remastered image of himself – lying semi-clothed in front of a blazing fire and wearing gold jewelry.

“Oddest thing about #cleavagegate is the charge of “ageism”.

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He also reiterated his earlier comments, adding: “Not one cleavage photo I’ve been sent was taken at a funeral or memorial service”.

Ms Sarandon has embraced 'Throwback Thursday&#039 with style and humour Getty Images