You can seethe company’s full financial results for 2015 and also their quarter four results at the link below.
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Mobile advertising revenue – Mobile advertising revenue represented approximately 80% of advertising revenue for the fourth quarter of 2015, up from 69% of advertising revenue in the fourth quarter of 2014.
Moreover, the latest quarter also underscored another “first” for Facebook — that is, the company’s quarterly net income surpassed the $1-billion mark for the first time.
The performance lifted Facebook’s stock by $11.37, or 12 percent, to $105.82 in extended trading after the report came out.
Being able to target specific people in a particular market is one of Facebook’s strengths for advertisers. Sales rose almost 52 percent to $5.8 billion.
Among the highlights is the fact that Facebook’s active monthly user number has now grown by 200 million to 1.59 billion.
Google is now on the look-out for additional virtual-reality experts, an indication that is trying to be at par with Facebook in a still-nascent market that may revolutionize computing.
Social networking remains Facebook’s foundation.
About 1.59 billion people accessed Facebook at least once a month in the fourth quarter, up from 1.55 billion three months earlier. Revenue from Asia jumped 19 percent from the prior quarter to $846 million, accelerating from an increase of 14 percent in the third quarter. That easily tops Facebook’s total revenues of $3.85 billion in the fourth quarter of 2014. This metric shows that Facebook still has a lot of room to continue increasing monetization on a global scale if it’s going to bring monetization in different markets to levels closer to those in the USA and Canada. And this figure was up more than 50% on a year ago. While it is impossible to know how much they all spent on Instagram ads, that base of advertisers certainly suggests that Instagram plays a big part in Facebook’s growing mobile business.
The better-than-expected results are thought to be because of new advertising formats and an improved mobile app which led to a sharp rise in ad sales. However, Bloomberg Business says Facebook rejected the idea because it was considered too negative. “They have shaken up multiple types of businesses and completely changed the way that people communicate”. In September Facebook made it easier for its more than 1.5 billion users to buy, sell and trade items through a Facebook group.
“Our community continued to grow and our business is thriving”, said Facebook co-founder and chief executive Mark Zuckerberg in releasing quarterly results for the world’s biggest social network which comfortably exceeded expectations.
“Even as the world has tended to greater openness over time, in many communities we see greater fear over what a connected world and more progress means for them”, Zuckerberg said.
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When it began publicly trading the stock soared, but it began to flag in recent weeks as Wall Street investors began to reappraise the future of high-growth, high-risk tech companies.
