Comedy duo Keegan-Michael Key and Jordan Peele play characters who are dying to do commentary on the big game, but who can’t – for legal reasons – mention the word Super Bowl or any details about what’s happening on the field.
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Avocados from Mexico is a newer Super Bowl advertiser, just in their second year. It’s possible interest in the ad could drive traffic to the marketplace, indirectly helping merchants.
Releasing those advertisements early can turn a one-night ad into a 10-day campaign, Lando said. We turned to the Seeking Alpha transcript to refresh our memory on exactly what he said: “First is, we are going to start nearly immediately pivoting some of our spend up the funnel to what we would call more traditional brand spend”.
While some of these ads in full format are already floating around the Internet, for others, just teasers have been released.
And would advertising an online marketplace in Sunday’s Super Bowl be a wise use of funds? It’s Super Bowl 50 and at the tune of $5 million for 30 seconds of air time, advertisers are lining up with check books in hand. While the amount of Super Bowl commercial time has increased from 44 minutes and 15 seconds in 2006 to 48 minutes and 5 seconds a year ago, the number of commercials aired has fallen from 92 to 82 during that same period. It echoes several studies that show younger viewers are discontinuing cable TV subscriptions and increasingly watching video content on screens other than conventional TV. Although it is unknown how this Sunday’s game will matchup to year’s past, millions of eyeballs will be focused on the ads no matter which team wins.
But the most extreme tease of all has to be an ad for Newcastle beer, which premiered in Feburary of 2015 – to build hype for Newcastle’s ad airing during the 2016 Super Bowl game. It has been reported by the brand that from 1973 to 1994 while they ran Super Bowl ads, including the famous attempt to break the lock with a single gunshot, their annual sales jumped from $35 million to $200 million.
Based on what she’s seen so far, Lando said she expects this year’s ads to be on the lighter side after more serious, heavy ads last year. To see the best of the best, keep reading!
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These three factors aren’t entirely new; they have driven prices in broadcast and able DRTV ads for many years.
