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Harley beats expectations despite dollar, pricing headwinds

Total revenue fell to $1.82 billion from $2 billion a year ago.

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Harley-Davidson said it expects bike shipments to increase by about 2% to 4% in 2015, to 276,000 and 281,000 motorcycles. Rite Aid Corporation (RAD)’S monthly performance stands at 2.560% with an analyst rating of 2.1.

Harley-Davidson, Inc. (NYSE:HOG) has been given a top momentum style rating by Zacks Research. 1 analysts recommended buying the shares.

Shares of iconic US motorcycle maker Harley Davidson rallied more than 2% in pre-market trading after it topped second-quarter earnings expectations by 5 cents, despite currency headwinds from a strong dollar.

It wasn’t just the lower motorcycle sales that affected Harley-Davidson’s bottom line, unfavorable foreign currency exchange certainly didn’t help.

Analysts are projecting that Harley-Davidson, Inc. will report earnings per share of $1.39 when they are scheduled to next report results on or around 2015-07-21. The stock has a 50-day moving average of $55.79 and a 200-day moving average of $59.59.

SunEdison, Inc. (SUNE) of the Technology sector is down -2.18% so far today trading at $30.97 at a volume of 1188927 shares.

Separately, TheStreet Ratings team rates HARLEY-DAVIDSON INC as a Buy with a ratings score of B. The company has a market cap of $12.03 billion and a P/E ratio of 14.54. (NYSE:HOG) is $70.41 and the 52-week low is $53.04.

The company’s finance division improved year over year by 10.0 percent, meaning more bikers are financing their ride and more importantly, paying the loans back as agreed. Harley’s market share is down 4.7 percentage points from a year ago, to 51.3% in the US, mainly as its Japanese and European competitors took advantage of the strengthening US dollar, and manufacturing in low-priced countries, and subsequently adopted aggressive product pricing. The stock is down 20% since the end of June last year, after rising 316% in the five-year period before that.

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Harley-Davidson, Inc.is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (NYSE:HOG) and Harley-Davidson Financial Services (HDFS). Analysts expect the company to rake in $5.7 billion in revenue over this year with an expected EPS of $3.97. The Company conducts business on a global basis, with sales in North America, Europe/Middle East/Africa (EMEA), Asia-Pacific and Latin America.

Bike's in Harley-Davidson's Touring range were its most popular in the first half of the year with 77,273 shipped worldwide