The commercial will feature Alec Baldwin and Dan Marino while they’re trying to brainstorm their Super Bowl party.
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All in all, there were a lot of ways that Amazon could have let everyone down considering all of the hype that they had behind this ad. In the end, though, they delivered with a high quality Super Bowl commercial and a great push for the Amazon Echo. Alexa becomes a conduit for throwing shade – “Alexa, how many championships has Dan Marino won?” asks Baldwin – and then, for debuting Elliott’s song “Pep Rally”.
Earlier, users had to pair their device with their phone over Bluetooth in order to stream music over Spotify, but that is no longer the case now as it streams on voice instructions. But Echo does more than just play music. Echo also offers hands-free voice control for information from Wikipedia and the web, weather, timers and alarms, news, shopping/to-do lists, sports updates and scores, smart home features, Audible books, calendar entries, IFTTT, and much more-with new skills being added every week.
The Uber integration allows Echo owners to summon a taxi vehicle ride from Uber with just asking, “Alexa, order me an Uber”.
However, with Super Bowl 50 ad campaign, Echo will be touted for the first time on TV in full action.
In late 2014, it was a weird surprise for those when Amazon unveiled its internet-connected speaker, Amazon Echo, that has the potential to listen as well as talk. You can now have IFTTT recipes fire off with commands that you give Echo and have a whirlwind of automation cascade in front of you from simply one command or a series of them.
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The 30-second commercial starts with music being played at a party until Alec Baldwin says “Alexa stop!”
