The five emoji will let Facebook users say “wow”, express love and laughter or sadness and anger.
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Although there’s no official release date, news site Bloomberg is reporting that Reactions is finally heading to the United Kingdom and the rest of the world in the “next few weeks”.
Thumbs up… the traditional “like” button will still be in force.
According to him, the rollout will come “pretty soon”. It’s the essence of this social network that has now 1.6 billion users who press the “Like” button nearly six billion times a day.
“In the cluttered digital age, and as we become more lazy, they’re a ideal vehicle to share an opinion in one character so users will like them”.
Facebook will soon roll out a wider range of reactions to posted items than “like”.
Facebook began testing the new expressions, which it calls Reactions, last October in Chile, the Philippines, Portugal, Ireland, Spain, Japan and Colombia.
Now the buttons, which are “love”, “haha”, “wow”, “sad” and “angry” are being tested in several countries, Zuckerberg said. Mark Zuckerberg, the co-founder and CEO of Facebook, had also shared about the additional options during a forum held in September a year ago. Also, this gives Facebook a ton of extra data that it can use to tailor the News Feed to your liking (and, yes, for advertisers).
With Facebook Reactions, users will no longer be forced to “like” posts that anger them or make them sad, Tech Radar reports. Facebook will be able to gauge the interactions of people, gaining insight into how and what users engage in.
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The obvious alternative – dislike button – had been rejected as the company didn’t want to sow negativity. There were seven Reactions available when the feature first launched past year, but Facebook made a decision to cut the Yay reaction because “it was not universally understood”.
