But the question remains how many people will be on Twitter to see them in the first place, as the social network’s financials revealed a fall in its active users.
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Once again, nearly all of Twitter’s revenue during the last quarter came from advertising, totaling $641 million, an increase of 48% year-over-year.
Desktop users need to log in to their account on twitter.com and visit Account settings page. Twitter hasn’t announced as to how it will pick its users for testing. Dorsey said that Twitter will continue to bring improvements to ensure that a user is easily able to find contacts and things that they find interesting.
Twitter has introduced a BIG new change – and users aren’t sure how to feel about it.
The latest timeline maneuver will be rolled out slowly across the user base.
“We’re going to invest heavily in these first-screen, connected audience experiences”, said the company, which also promised “better tools” for creators including musicians. When you open Twitter after being away for a while (either in the mobile app or on the desktop), at the top of your feed, Twitter will show tweets “you’re most likely to care about.”
Still, with Twitter’s performance in the fourth quarter, it’s unclear whether a revamped timeline is enough to impress investors as the company struggles forward through a recent restructuring of leadership.
If you discount SMS-only users – who don’t really count – Twitter lost two million users in its last quarter. Only time will tell if the change makes a difference for Twitter. For the full year, losses narrowed by 10% to $521m (£359m).
Perceptions of Twitter are souring on both Main Street and Wall Street, according to Marcus Messner, an associate journalism professor and social media specialist at Virginia Commonwealth University.
“We love it and think you will too”.
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Twitter executives were quick to point out, however, that the monthly active user base had increased in January to Q3 levels. Improving live streaming video options, as well as making the site safer were also named as key areas of focus for the company in the coming year.
