While Facebook makes use of users’ preferences to showcase what they see, Twitter has a rather different approach. Of course, this isn’t the first time the company has done this.
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The best tweets first feature is similar to the “While you were away” one, which was introduced recently for many users. Users can either opt for the feature to be on or off. With just over 300 million regular users, the micro-messaging service is far behind Facebook’s near two billion numbers, and is comparable to the much younger Google+ service. He already had to quell an uprising last weekend after news of revised timeline leaked out and triggered an avalanche of posts with the tag “RIPTwitter”.
Twitter stock has lost more than 50 percent of its value since last July, when co-founder Jack Dorsey took over as chief executive. But the new feature will differ in that the tweets won’t be flagged up as coming from the past.
Here’s how it works. The added feature will follow Twitter’s existing format of displaying updates in reverse chronological order with the normal timeline being displayed right beneath it. Users only have to pull-to-refresh to get new Tweets.
Twitter will show you these tweets in recent and reverse chronological order, while rest of the tweets will appear underneath, which will also be in reverse chronological order.
A change to an algorithm would mean that tweets would be selected for you based upon your preferences and viewing habits, which means that the element of live news would be somewhat replaced. To attract more people he wants to emphasise Twitter’s best aspects like its ability to track live events.
Bain stressed that Twitter believes the scope and scale for marketers on the platform is actually 800 million users, taking into account the 500 million people who see tweets but are not logged on.
The change is also said to be to please advertisers, by giving more prominence to tweets that are paid for for to promote products.
“We are going to fix the broken windows and confusing parts, like the.@name syntax and @reply rules, that we know inhibit usage and drive people away”.
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Twitter headquarters. Image source: Twitter.
