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Grammy Awards broadcast logs smallest audience since 2009
On Facebook, 21 million people posted about the show, and Lady Gaga’s colorful tribute to late singer David Bowie was the most talked-about moment. This year, our guess is that CBS did not want to air the music awards show on Valentine’s Day, and this was an easy way to remedy that. This early show will be available at grammy.com/live and on CBS.com. A number of awards are being given out now in a pre-show event, including an early trophy for Taylor Swift.
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Just don’t forget to cancel at the end of the week, and it won’t cost you a penny!
CBS said the Grammys viewership was the largest audience for any entertainment program this season. One thing that was completely omitted from CBS All Access’ on-demand re=broadcast however, was every aspect of Gwen Stefani’s ground breaking, live to tape music video debut of her new single, “Make Me Like You”. If you used a standard email address and password, use those credentials to log in or else All Access won’t recognize your account. Watch live online on CBS.com with a free trial of CBS All Access or view the big event on grammy.com/live.
CBS, being a slow-moving old-school behemoth of a corporation, is painfully behind on making All Access available on more than a select few set-top box and game console platforms. It can be downloaded for use on smartphones in addition to devices like Amazon Fire and Apple TV.
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Mobile: Watch on your mobile device by downloading the free Grammy Live app for iOS, Android, and Windows Mobile or the CBS App for iOS and Android devices.