The partnership will also allow My Starbucks Rewards loyalty members the opportunity to earn Stars and redeem them for food and beverages at Starbucks.
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A selection of the day’s top news stories as well as social, political and economic articles recommended by Starbucks will be delivered to the 10 million My Starbucks Rewards loyalty members. Users can now earn points just for catching a Lyft ride, and all drivers will get Starbucks Gold status.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee.
John Zimmer, co-founder and president of the San Francisco-based Lyft, predicted the partnership will help build the growing company’s brand. Brotman said that Starbucks official have identified “one or two” cities that they think would be ideal for the pilot but don’t plan on launching the experiment until later this year.
The “business practices” of Uber may have not sat well with the progressive Schultz who has championed education for his baristas and employment programs for veterans.
Lyft is announcing a partnership with Starbucks that goes a lot deeper than your last cup of coffee.
The arrangement will also have possible benefits for Lyft and Starbucks employees.
Additionally, Lyft drivers will be able to receive Starbucks eGifts from customers using the Lyft app and looking to thank their driver in a more personal way.
We have enjoyed a long and fruitful association with Starbucks and we’re delighted that this agreement will further extend our digital relationship.
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The rewards points can be used to purchase food and beverages at Starbucks. For instance, it is doubtful that Starbucks makes much money off of newspaper sales, and most customers now come to the store with their mobile device or laptop, so it is possible that Starbucks might be dumping its racks.
