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Rihanna Announces New Fragrance, “RiRi”

Singer Rihanna announced on her Twitter account yesterday that a new perfume called RiRi by Rihanna is about to launch, unveiling the first visual from the new advertising campaign featuring herself, solo…

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Donald Loftus, president of Parlux Fragrances, which is the licensee company behind her scent products, previously revealed why Rihanna decided to step into the world of cologne.

Everything she touches turns fantastic so when Rihanna posted an announcement about a new perfume on Tuesday (July 21), her fans went wild.

As for the bottle itself, which is featured in the corner of the ad, it’s a circus top-shaped bottle, complete with a black topper accented by a glass ball. “RiRi” #ThisisRiRi”, Rihanna tweeted.

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The scent, which she is calling “RiRi”, will be “coming soon”. It joins Rogue, Rogue Love, Rebelle, Reb’l Fleur, Nude, 777 Nude, and even a men’s scent, Rogue Man.

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