Facebook finally launched its “Reactions” feature globally today, adding five new emotions to the standard Like button and creating a new digital etiquette conundrum.
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There is still no Facebook “Dislike” button. “We understand that this is a big change, and want to be thoughtful about rolling this out”, wrote Sammi Krug, product manager at Facebook in a statement online. You’ll have to try it to find out, but as of yet the option doesn’t show up for me in the app, just in the mobile browser. On Tuesday, we found out the social media site is offering a new birthday video cam, and on Wednesday we learned it’s expanding its “reaction” options to more than just the “Like” button for its 1.5 billion users. The long-standing thumbs up is now joined by a heart (Love), and emojis signifying laughter, surprise, sadness and anger.
Over time, the company is hoping to attribute different meanings to each reaction, in terms of how they affect advertisements and a user’s feed.
Six symbols will appear, and you can click on them to react to a post.
Accordingn to Tech Crunch posts will display total reaction count with icons of popular reactions.
Reactions that users can select from include like, love, “wow”, “haha”, “angry” and “sad”.
The set of reactions “were based on our research of things people were most frequently reacting to via comment stickers and other things”.
Facebook has launched Reactions, an extension to its ubiquitous Like button, that gives you more ways to share your reaction to a post quickly and easily.
Fortunately, the new reactions system lets you better show how you truly feel.
However, the emoticons could lead more consumers to voice their frustration with retailers, Susan Etlinger, an analyst at Altimeter Group, said in October when Facebook announced its initial test.
Giving people an outlet to express themselves.
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“We will initially use any Reaction similar to a Like to infer that you want to see more of that type of content”, Facebook said in blog post.
