Facebook launches five new emoji buttons – Angry, Sad, Wow, Haha and Love.
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Ever since their debut, Facebook has been testing out Reactions in select markets, gauging how well the new emoji are adopted by those with access to the feature.
YOU may have noticed something a bit different on Facebook today when you have gone to “Like” one of our posts.
The Associated Press reports that Facebook ultimately decided against a dislike button because it was deemed too negative and problematic.
If you want to add a reaction to a post, hold down the “Like” button (on mobile) or hover over it if you’re on a desktop. Facebook also considered the top emojis and stickers now being used on the network to guide which reactions it should offer.
At present, the value generated just by the “Like” button for Facebook is “priceless”, Brian Blau, an analyst at Gartner, told Bloomberg.
Facebook made a profit of $US3.7 billion ($5.2 billion) in 2015, up 25 per cent from a year earlier, its latest quarterly earnings report shows.
Mark Cameron, chief executive of strategic digital consultancy Working Three, said Facebook’s business model was underpinned by ultra-targeted advertising and its goal was to create “complex psychometric profiles of users”. What is the best Reaction to use to express my shock when a friend posts something positive about Donald Trump?
At this time, reactions shouldn’t adversely affect a post’s organic reach or placement in the news feed.
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The automatic update will roll out to web users worldwide over the next few days. Apparently it has gone well, because Facebook has announced in an official blog post that it is rolling out Reactions globally beginning today.
